We’ve encountered this text countless times. The need to define ourselves has led us to question even the simplest things until we’ve come to see ourselves as a blank page—one we write and rewrite, shaping it into something worth explaining. Until we realize that to truly define ourselves, we must constantly evolve.
Some answers come more easily.

WHEN?

In our thirties, when that blank page stops being just a canvas and takes on a three-dimensional form.

WHERE?

On a terrace in Madrid, sipping vermouth. That’s where we created the perfect intersection between the time we live by chance and the place we deliberately choose to call home. A place we both choose and create: Serendípolis, where words become a dictionary for vision.

WHY?

Out of passion—to reimagine what has been done a thousand times before and make it feel new. To work on what we love without compromising what we believe in.

HOW?

With boundless enthusiasm—we wouldn’t have it any other way. More importantly, we don’t want it any other way.
Everything you see or read here is us—our ideas, our perspective, our drive to turn that blank page into origami, folding the foundation of our city. Our mission is to redefine an industry as bloated as tourism. Because we don’t see it as just tourism—we see it as a meeting point of lives and experiences, often silent but always present. To coexist, to share, to remember. That is what we strive for. That is what defines us.