MADRID

INSIDERS

We believe consumption is a political act—an opportunity to take a stand. Through itineraries led by locals, we invite you to discover the most authentic side of cultural movements and give a voice to grassroots initiatives that resist mass tourism. If you’re looking for hidden gems your search engine won’t show you, this is the place for you.

MINDFUL TRENDS

Local business visit

A challenge to mass consumption habits, promoting a more responsible and local approach. This tour through the Malasaña neighborhood unveils a diverse range of specialty shops: sustainable fashion, second-hand treasures, unique crafts, and traditional trades. These small, passion-driven projects stand strong against large retailers, fostering a network of independent businesses.

A different way to explore this vibrant neighborhood while getting an insider’s view of a local shopkeeper’s daily work. In their store, they share the story behind their business and how new trends and times have shaped it. With their expertise, participants take part in a hands-on workshop, giving a second life to a product.

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